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Why Condition?
Hard water can impact many aspects of our home life.
See how hard water affects:
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Hard water reduces the efficiency of water-using appliances
Take your water heater, for example. Scale build-up from hard water coats the heater's coils. In one study where electric water
heaters were operated and tested exclusively on hard water, they consumed nearly 21.5 percent more energy than water heaters using
softened water. And gas water heaters consumed 30 percent more energy. (Water Quality Research Council {NMSU} 1981). Also,
appliances operating with hard water may need to be serviced or replaced more often. Let Water Pure help you
discover how much hard water is costing your family in energy costs and appliance wear and tear.
Solution
The solution is the REIONATOR™ water conditioner.
This patented system will condition all of the water coming into your home. That means there will be no scale forming minerals to
clog your pipes and your appliances will be free of solidified rock. Most appliance manufacturers recommend the use of a home water
conditioner to help appliances operate more efficiently.
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Hard water requires the use of more soap and detergents
The quality of your water has a direct relationship to how much money you spend on cleaning products for your home. Have you ever
poured detergent into your clothes washer and wondered why very few soap bubbles formed? That's because the mineral hardness
in your water is making it impossible for lather to form. Most detergent manufacturers assume your water is hard. That’s why over
60 percent of detergents are nothing more than chemical water softeners. That means you’re getting less SOAP for your money!
Solution
With the REIONATOR™ whole-house water conditioner,
soap usage can be dramatically reduced. When conditioned and softened water has no mineral hardness to react with or overcome,
soaps create more lather and have greater cleaning power. According to a University of Wisconsin research study, approximately
12 - 14% of a families’ grocery shopping budget is spent on soaps and cleaners. Let Water Pure tell you
how the REIONATOR™ can pay for itself within a short time.
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Hard water decreases the life of fabrics
According to an Ohio State University study, the average person spends more than six hours a month cleaning tap water spots,
scaling, streaks and soap scum in the home.
Solution
With the REIONATOR™ whole-house water conditioner,
you’ll find that your clothes will look brighter, your towels softer, and clothing will last 30 percent longer.
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Soap scum and water scale increase cleaning time
Washable clothing is a very large expense in the home. According to the American Laundry Institute, your clothing wears out 30
percent faster in hard water. Have you ever hung your clothes out to dry and later found them hard and stiff? That is because
soap scum (like the ring left in your bathtub) is left behind in your clothes, making the fibers very hard and brittle. But we
don’t commonly hang clothes out to dry anymore. Rather, we wad them up and throw them into the dryer. So while your clothes
are in the dryer, they rub together --like rubbing a metal file on metal, and the little brittle fibers break off, thus wearing
your clothes out thirty percent faster. That is why the lint trap in your dryer is always full.
Solution
With the REIONATOR™ whole-house water conditioner,
your tub, toilets and fixtures will take less time to clean, and stay clean longer, because hard water scaling and soap residue
have been eliminated. Everything in your home can be cleaned with a light wipe. This can save you many, many hours of labor,
not to mention numerous dollars for cleaning products that will be eliminated. Let Water Pure tell you how
the REIONATOR™ can pay for itself within a short time.
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Hard water causes dry skin and clogged pores
When you step out of the shower, does your skin feel dry, tight, and itchy? Just like the soap scum that is left behind in the tub,
soap residue remains on our bodies after bathing. When we bathe, we cover ourselves with soap scum and then we grab a bath towel
and grind more of it into our 2.5 million pores as we dry off! At night, we slide into sheets and the soap residue is there, too.
Solution
Wouldn’t it be great to step out of the tub and feel soft and
smooth all over? You can with REIONATED™ water. With REIONATED™ water, you’ll enjoy bathing & showering
more than ever. Your skin will feel soft and soap residue will rinse off completely, thus allowing your natural oils to flow.
In fact, many REIONATOR™ owners find they use very little lotion or moisturizers after purchasing a REIONATOR™.
Let Water Pure tell you how the REIONATOR™ can pay for itself within a short time.
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The U.S. Department of the Interior has established levels for the classification of hardness based on the
grains per gallon (gpg) concentration of these minerals. 
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See our water softener/conditioner comparison chart.
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