Home of the Reionator™ and Pure Max Plus whole-house conditioners.

“Soft (not slimy) sparkling clean, great-tasting water from every faucet in your home.”

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We Install and Service What We Sell

We service most brands of water softeners, conditioners, and reverse osmosis.

Our service area includes Superior, Queen Valley to Mesa, Queen Creek, Gilbert, Chandler to Canyon Lake.

We offer courteous, professional, on-time service. We arrive at your home within 15 minutes either way of your scheduled appointment.

Reverse osmosis service calls are $43 plus parts. We make no commission on parts (so you’re never sold parts you don’t need). We will honor most warranties. In many cases, we can extend the warranty on your unit (even if it is not our product) for as little as $15. Water softener service calls are usually $50 plus parts for most units (G.E./Sears may be higher).

We use high quality parts at low costs.

Serving the Apache Junction area for over 18 years.

Water Pure is owned and operated by William Heitzelman, Jr. with over 35 years in the water-related business, both residential and industrial.

Water Purification Equipment Company
185 N Apache Trail, Suite 9
Apache Junction, AZ 85220
(480) 983-3320
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We work hard, so we play hard. We love to go fishing.

If you would like to go fish and catch lots of fish, here are some of our friends that will show you a good time and a view to remember:

• Bassman Baits and Guiding - I grew up with Fred. He knows where the fish are.
• Rocky Point Boat Charters - They can set you up with unlimited choices.
• For great fishing in Mexico, just a few hours from Phoenix call Francisco at 01152-638-113-0906. You won’t be disappointed. Bring a big cooler.